Business cards, we’ve all had them. A number people swear by them, others say “neh” and do away with them. Whatever type you’re, I am sure somebody’s handed you at some point. Or perhaps you were like “sweet dude, I’m gonna call you right away.” Either way, it probably got you thinking. You might have thought, “wow this person really comes ready.” I seriously doubt you thought, “heh, look this man, what a dinosaur, still uses business cards.”
In this article, we are going to take a look at a few things you can do with business cards to stand out amongst the sea of musicians out there, and why business cards for musicians can still be used today.
Okay, it’s kind of interesting that in 2018 we are still talking about them. I mean, we’re supposed to have hover-boards, flying cars, self-tying shoes, and time travel should be a thing of the past. Sorry, Marty, we are not there yet.
As the world grows more and more digitized with things like SoundCloud, Spotify and Facebook it may feel like business cards for musicians are a bit old-fashioned. Well, we are humans, so it is only natural that we enjoy the human touch. Handing something that’s tangible to another person has much more of an effect rather than another ‘like’ or ‘follow’ on social media. In 2016 paper books made a 7% increase in sales while eBooks made a reduction of 4%. A huge attributor for this was adult coloring books and kids preferring paper books over a Kindle or iPad. What does this suggest? I think it’s kind of clear. We do not like everything in our lives to be electronic. We like things that have texture and we can hold in our hands. Digital can only get a bit too sterile at times.
Forces You To Network
When you learn the knowledge of something for yourself, you take responsibility for it. Similarly, when you invest in something, you’re more inclined to use it. So it’s much easier to give it the old ‘oh tomorrow, tomorrow’ adage. It does not feel too good spending money on that New Year’s resolution exercise equipment in order for it to just sit there, collecting dust. However, what happens when you actually use it and you begin to see results. Well, when you have spent money on some business cards, I bet you anything you feel pretty good once you start using them and start meeting people. All the while putting you in the perfect mindset to get you off your ass and get to those media events or build up the courage to speak to that individual that could make the difference.
Your basic setup should be quality stock (inventory = sort of paper). A wonderful 16pt paper or 38pt triple layered paper works beautifully. Avoid basic, cookie-cutter designs or graphics.
SoundCloud, Spotify, Facebook, or YouTube
Grant Valkaria Raccoon Removal
Do not overwhelm people with every single social media account you have. Supply the ones you use most and that best exemplify you.
Your card is a manifestation of your artistry to an extent. So it must speak for you. Then your business card should be plain and boring. Are you a simple yet modern person? Then your business card should speak of that. Try things like colorful wallpapers, or follow the trends of contemporary art and try to integrate that into your design. It does not have to stop there. Why not have some funny quotations or descriptions of your services? Don’t just settle on ‘guitar player’ or my favorite ‘pianist’. Just do not overdo it.
Business cards are not the end all. When you have them, you aren’t going to just begin booking outstanding gigs and getting more work (maybe you will). They are simply a way of getting your information nicely placed on your prospect to have an interest into what you need to offer. Then, that will drive them to your website or demo reels. A good looking business card is only the first step, the rest is up to you…
I ask you this
How many of you musicians out there still use business cards? What are your ideas about them while we move increasingly more into digitization. Do people really care about tangibility? For my networking musicians, if there were a website that helped musicians by taking out the frustration of designing business cards and other paper marketing, would you use it?